#6 - Automation Flows – Audiencelabhelp

Build Automations to Trigger Personalized Sequences

Automations in AudienceSend allow you to create logic-based flows that trigger actions like sending emails, tagging contacts, waiting between steps, or routing users based on behavior. You can use automations to send follow-ups, onboard new subscribers, or segment leads based on engagement.

How to Create an Automation

Go to the main menu

Click Create → Automation

Click Create New

Name your automation

Choose whether or not to allow it to retrigger (i.e., should contacts re-enter the same automation in the future?)

Click Create & Build to open the Automation Builder

Inside the Automation Builder

You’ll be taken to a visual builder where you can:

Drag and drop logic blocks

Double-click on any block to edit it

Connect blocks by dragging arrows from one to the next

Trigger Setup (Start the Flow)

Double-click the Trigger node at the top

Choose a List or Segment that the automation should apply to

Only contacts entering that list or segment will activate this automation

Click OK to lock in your trigger audience

Filters: Conditional Logic

Filters allow you to run logic based on conditions like contact info or behavior.

Drag the Filter step into the flow

Double-click to open condition settings

Choose a condition type:

Contact Info (e.g., email, tag, list)

Engagement (e.g., Last Opened)

Complete the fields based on your condition

Click OK

You can chain filters together to create compound logic.

Events: Action-Based Triggers

Events let you trigger flows based on user behavior + delays.

Drag in the Event block

Choose from events like:

Subscribed to a list

Opened an email

Clicked a link

No activity

Set the wait time before the action should trigger

Example: 1 hour after opening

Choose which email to send as a result

Click OK

Action Steps: What Happens Next

You can define what actions AudienceSend should take once a filter or event is true.

Common Actions Include:

Send Email

Double-click to open the editor

Name the email, write content, click OK

Event Listener

Use this to monitor activity (e.g., “if opened within 2 days, do X”)

Copy to List / Move to List

Automatically copy or move contacts to a new list at any stage

Split Test

Drag in a Split step and set a percentage to divide traffic for A/B testing

Webhook

Use this to POST data to external tools (e.g., CRMs, Slack)

Change Tag

Add or remove tags based on actions (e.g., “add replied tag if clicked”)

Wait Steps: Add Time Delays

Drag in the Wait step anywhere in your flow

Set wait time (days, hours, minutes)

Used for drip sequences, pause before follow-up, etc.

End: Close the Flow

The final step of any automation is Remove Contact

This stops further action and exits the contact from the automation