#3 - Create First Email – Audiencelabhelp

Create Your First Email Blast

Once your domain, sender profiles, and contact list are in place, you’re ready to send your first campaign using an Email Blast. This is where you define your audience, select lists or segments, and configure any exclusions or suppression logic.

How to Launch Your First Blast

From the main navigation, click Create

Select Email Blast

You’ll now be prompted to configure the core settings for your campaign:

Configure the Blast Settings

Field	Description
Blast Name	Internal-only name to identify this send (e.g., “July Cold Outreach – SaaS”)
Suppression List (Optional)	Choose a predefined suppression list to ensure these contacts never receive this blast
Exclude List (Optional)	Manually exclude specific lists of contacts from this blast
Lists	Select one or more contact lists to include (e.g., “Demo Leads”, “NY Prospects”)
Segments	Include specific segments you've tagged or filtered (e.g., “High Intent”, “Opted-in”, etc.)
Exclude Segments (Optional)	Prevent a segment (e.g., “Existing Clients”, “Past Replies”) from receiving this blast

AudienceSend will only send the blast to users who:

Exist in one of the selected Lists or Segments, and

Are not in any of the excluded lists, segments, or suppression lists

Proceed to Compose Your Email

Once you’ve finished configuring your audience:

Click Next

You’ll be taken to the email editor where you can:

Choose your Sender Profile

Write your Subject Line

Craft Your First Email

Now that you’ve selected your audience and clicked Next, it’s time to write the actual email that will be sent to your list.

This step is critical — how you structure your message can dramatically affect deliverability, response rate, and even whether your email reaches the inbox at all.

If You're Sending Cold Emails (Recommended for Outreach)

Cold emails must look personal, text-based, and authentic — as if you typed them yourself. To maximize deliverability:

✅ Use Plain Text (Default Editor)

Stick to the default plain text editor

Write short, clear sentences that match natural human tone

Use line breaks between paragraphs (no indentation or formatting)

Keep your signature simple (just a name or name + title)

🚫 Avoid These Deliverability Killers

No HTML styling (bold/italic colors, tables, buttons)

No external fonts or images

No large logos or banners

No embedded videos or social icons

No shortened links (Bitly, etc.)

Avoid links in the first line

✅ What You Can Use Safely

Merge tags like {{first_name}}, {{company}}, {{sender_name}}

Spintax for variation:

Hi {{first_name}}, I {noticed|saw|read} your team at {{company}} is hiring.

One clean hyperlink near the end, max 1–2 total

If You’re Sending Warm Emails or Newsletters

If you're emailing a permission-based list (like blog subscribers or customers), you can use richer formatting.

Choose the Right Editor

From the composer toolbar, switch to:

HTML Editor for developers

Drag-and-Drop Builder for design-friendly layout

These are great for:

Product updates

Company announcements

Visual newsletters

Promotions for warm audiences

Best Practices for Newsletters

Use no more than 1–2 images

Keep file sizes low (under 100KB/image)

Always add ALT text to images

Use a single-column layout for mobile responsiveness

Include a plain-text fallback if possible

Still avoid Bitly or link trackers unless AudienceSend handles them natively

Summary: Choose Based on Intent

Use Case	Editor to Use	Style
Cold Outreach	Plain Text (default)	No HTML, no images
Warm Newsletter	Drag-and-Drop or HTML	Clean, responsive layout
Reactivating Users	Plain Text	Looks like a personal email