#2 - Load Your List – Audiencelabhelp

Load Your Contact List

Before you can send any emails, you need to upload or sync your target contacts into AudienceSend. You can do this manually via CSV or automatically via webhook integration (e.g., Make.com or Zapier) *coming soon.

Upload Contacts via CSV

Go to Contacts in the top navigation

Click + Add Contacts

Choose Upload CSV

Download the sample template (recommended)

Prepare your list with these required columns:

email (required)

first_name (optional but highly recommended)

last_name (optional)

company (optional)

phone (optional, for SMS)

Any custom fields or tags you want to associate

Drag your CSV file into the upload window

Map each column to the correct field

You need to choose a segment or tag for this upload (e.g., “Cold List - July”)

After upload, you’ll see a confirmation screen and can view the contacts under Contacts > View Contacts.

Use a Suppression List

A suppression list is a safety filter that tells AudienceSend who not to email under any circumstance, even if those contacts are accidentally added to a campaign.

What Is a Suppression List?

It's a list of email addresses or domains that are blocked from receiving messages

Acts as a global “do not contact” list

Protects your company from:

Messaging unsubscribed users

Re-emailing past customers

Accidentally reaching competitors or internal test accounts

Why Suppression Matters

Benefit	Description
Compliance	Helps you follow GDPR, CAN-SPAM, TCPA, etc.
Brand Safety	Prevents messaging sensitive groups or competitors
List Quality	Ensures you're not wasting sends on disengaged or opted-out users
Performance	Avoids hurting deliverability by re-emailing bounced or spam-reported addresses

How to Add Suppression Lists in AudienceSend

Go to Settings > Suppression

Click + Upload Suppression List

Choose Email Address or Domain-Level Suppression

Upload a CSV or paste in a plain-text list

Example CSV format:


jane@example.com
competitor@domain.com

Or domain-only:


@competitor.com
@yourinternalsandbox.com

Save — AudienceSend will now automatically filter out these emails from all future sends, even if you try to import or trigger them into a campaign

Best Practices

Regularly add:

Unsubscribers

Hard bounces

Spam reporters

Suppress your own internal company domain to avoid test emails slipping through

Suppress recent customers or low-fit segments to avoid overlap

Understanding Lists, Segments, and Tags

AudienceSend gives you three powerful tools to manage and organize your contacts: Lists, Segments, and Tags. Each plays a different role in how you group, filter, and target your audience.

Here’s what each one means — and when to use them.

What Is a List?

A List is a static group of contacts you upload or sync into AudienceSend.

Think of a list as a spreadsheet or file of people you’re uploading together

Lists don’t change unless you manually add/remove contacts

Great for cold uploads, ad exports, or lead magnet opt-ins

Examples:

June Cold Outreach

NYC SaaS Contacts

Demo Requests

Use Lists When You:

Upload leads in bulk (CSV, webhook, or CRM)

Want to track performance by data source

Need to segment audiences by how they were acquired

What Is a Segment?

A Segment is a saved filter that dynamically groups contacts based on behavior, metadata, or status.

Segments are live and constantly updating

You create them by applying filters like: “Has opened an email in last 7 days,” “Was tagged warm_lead,” etc.

Segments are perfect for re-engagement or automation targeting

Examples:

Opened But No Reply

Clicked But Not Converted

Cold for 30+ Days

Use Segments When You:

Want real-time audiences based on activity

Build branching logic in campaigns

Automate follow-ups based on engagement

What Is a Tag?

A Tag is a simple label you attach to a contact (or group of contacts) to track their status, source, or behavior.

Tags are the most flexible tool for labeling contacts

You can apply tags manually or via automation

Contacts can have multiple tags

Examples:

demo_booked

linkedin_lead

vip_client

unresponsive

Use Tags When You:

Want to track lead status over time

Mark contacts for inclusion/exclusion in future campaigns

Trigger follow-ups based on actions (e.g., “tag if replied”)

Quick Comparison Table

Feature	Static or Dynamic?	Editable?	Best For
List	Static	Manual	Uploading or grouping data sources
Segment	Dynamic	Filtered logic	Live audiences based on behavior
Tag	Flexible	Manual or Automated	Labeling by status, action, or source