Fields Guide
Use Case | Fields to Use | Additional Validation | Notes/Resources |
B2B Outbound Call | SKIPTRACE_B2B_WIRELESS
SKIPTRACE_B2B_LANDLINE | For better accuracy use SKIPTRACE_B2B_MATCH_BY: COMPANY_ADDRESS - This ensures the online profile has the same address as offline. | Only use skiptrace B2B fields, do not use online data fields for outbound calls. |
B2B Cold Email | BUSINESS_EMAIL
BUSINESS_EMAIL_VALIDATION_STATUS = Valid (esp) | You can use BUSINESS_EMAIL_LAST_SEEN and adjust date to be within 30 days to ensure accuracy | Validation signals means the email is real and active. Some email providers will require more validation. It’s recommended to do another validation via third party ONLY on the valid esp emails. |
B2C Outbound Call | SKIPTRACE_WIRELESS_NUMBERS
SKIPTRACE_LANDLINE_NUMBERS
DNC = N (or there is no Y) | For better accuracy on matches - you can adjust SKIPTRACE_MATCH_BY: NAME,ADDRESS - ensuring the address matches both the online and offline. | |
B2C Outbound Email | PERSONAL_EMAIL
PERSONAL_EMAIL_VALIDATION_STATUS = Valid (Esp) | You can use PERSONAL_EMAIL_LAST_SEEN and adjust date to be within 30 days to ensure accuracy | |
Direct Mail | SKIPTRACE_ADDRESS | For better accuracy on matches - you can adjust SKIPTRACE_MATCH_BY: NAME,ADDRESS - ensuring the address matches both the online and offline. | |
Facebook (Meta Ads) | (Sha256)
(PERSONAL_EMAIL)
(BUSINESS_EMAIL)
(MOBILE_PHONE)|(SKIPTRACE_WIRELESS_NUMBERS) (SKIPTRACE_LANDLINE_NUMBERS)
First Name
Last Name
Gender
Age
State | ||
Google/Youtube Ads | SHA256_PERSONAL_EMAIL | ||
Programmatic Ads | SHA256_PERSONAL_EMAIL |
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Last updated on August 6, 2021