📬 Mailchimp Destination Setup – Connecting Mailchimp to AudienceSync

🧠 Overview

Mailchimp is a powerful marketing automation platform. Integrating Mailchimp with AudienceSync enables you to sync subscriber data, personalize campaigns, segment contacts, and support regulatory compliance.

✅ Prerequisites

To integrate Mailchimp with AudienceSync, ensure you have:

A Mailchimp account with admin access

Access to:

API Key

Audience (List) ID

Email Template ID

🔧 Step-by-Step Setup

1. Access AudienceSync

Navigate to the Destinations section.

2. Create a New Destination Connector

Click Add Destination

Select Mailchimp from the list of available destinations.

3. Configure Connection Settings

Provide the following Mailchimp details:

API Key

→ Get it via Account → Extras → API Keys

List ID (Audience ID)

→ Go to Audience → Manage Audience → Settings → Audience name and defaults

Email Template ID

→ Retrieve it from the Templates section or via Mailchimp’s API

Fill out these fields and click Continue.

4. Test the Connection

Use the Test Connection button to verify your setup.

If successful: You’ll receive confirmation.

If unsuccessful: Double-check API Key, List ID, and Template ID.

5. Finalize Setup

Save the connector to complete the Mailchimp destination setup.

🧱 Setting Up a Model for Mailchimp

To send structured data to Mailchimp, create a model from your source data:

➤ Review Source Data

Identify key fields: email, first name, last name, tags, etc.

➤ Create the Model

Select the necessary fields and map them to Mailchimp-compatible names, such as:

merge_fields.FNAME

merge_fields.LNAME

tags.0

➤ Validate and Save

Ensure your data is clean and formatted correctly.

Save the model before proceeding.

➤ Sync to Mailchimp

Map your model fields to Mailchimp parameters when creating the sync.

🔁 Mailchimp Field Mapping Guide

🧩 Core Parameters

Field	Description	Purpose
email	Subscriber’s email address	Required for identification
status	Subscription status	Supports compliance & segmentation
	Options: `subscribed`, `unsubscribed`, `cleaned`, `pending`

🎯 Personalization Fields

Field	Description	Purpose
first_name	Contact's first name	For personalization
last_name	Contact's last name	Adds formality
merge_fields.FNAME	Merge tag for first name	Used in email templates (e.g., “Hi, \|FNAME\|!”)
merge_fields.LNAME	Merge tag for last name	Enables dynamic content personalization

🧠 Segmentation Fields

Field	Description	Purpose
tags.0	Tag label	For grouping/segmenting contacts
vip	`true/false` flag	Marks high-priority contacts
language	Language preference (e.g., `en`, `fr`)	Supports localized messaging

📋 Compliance & Tracking Fields

Field	Description	Purpose
ip_opt	IP at opt-in	Tracks consent origin
ip_signup	IP at signup	Used for analytics & location-based compliance
timestamp_opt	Timestamp of opt-in (ISO 8601)	Regulatory audit trail
timestamp_signup	Signup date/time (ISO 8601)	Enables lifecycle tracking

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