Adjusting Skiptrace ‘Match_by’ for better accuracy

When building lists for direct outbound, it’s essential to use only ‘Skip Trace’ data. This is data that has been verified by dozens of different sources.

The Skip Trace data is matched against our primary ‘online dataset’ via deterministic matching (making sure there are a certain number of fields like address, email, city etc.

You can see the match type by looking at the SKIPTRACE_MATCH_BY field. To ensure you have the highest accuracy possible, you may wish to only filter by “address AND email’ as this means the match is very accurate.