How to Eliminate Noise To Get What You Want
One Topic, One Lens, One Description
🔍 Why Precision Matters
Large language models (LLMs) are powerful but not perfect. They operate across hundreds of billions of URLs and documents, drawing meaning based on statistical context. This means:
Even slight topic drift introduces massive noise.
If your topic description includes multiple entities, vague terms, or cross-cutting comparisons, you risk training the model on irrelevant or low-signal content.
Instead, focus on:
- One topic (e.g., a brand, feature, or outcome)
- One lens (e.g., Brand, Function, Service, etc.)
- One clear paragraph (no keywords, comparisons, or fluff)
🔹 Example of What Not to Do
Topic: Sales CRM (Brand Lens)
Bad description:
Salesforce, HubSpot, and Pipedrive all offer CRM solutions to help businesses manage their sales pipelines...
Why this fails:
- Mentions 3 brands
- Triggers pages like G2, Capterra, Reddit comparisons
- Creates ambiguity around which product the model should anchor to
🔸 Example of What To Do
Topic: Pipedrive (Brand Lens)
Strong description:
Pipedrive is a sales CRM platform built to help small and mid-sized sales teams track deals, automate workflows, and visualize pipeline stages in real time. The platform includes features like customizable pipelines, deal rotting alerts, workflow automation, and email tracking. Sales managers use Pipedrive to gain visibility into rep activity and forecast revenue, while reps rely on its intuitive interface to manage daily tasks and move deals forward. It integrates with hundreds of tools including Google Workspace, Slack, and Zoom, and is especially popular among B2B startups and agencies looking for a lightweight, scalable CRM.
Outcome: This helps the model learn what Pipedrive is, who it's for, and how it's used.
🤖 Hormozi Example: Going Deep with a Brand Lens
Bad Input: "Alex Hormozi"
ChatGPT (and LLMs) will interpret this as:
- Podcast interviews
- YouTube shorts
- 10,000 Twitter threads
- Blog posts about him but not about his work
Better Input: "Alex Hormozi" with the Brand Lens
Strong description:
Alex Hormozi is an entrepreneur, investor, and business educator best known for founding Acquisition.com, a portfolio of companies generating over $100M in annual revenue. He is the author of $100M Offers and $100M Leads, two bestselling books focused on offer creation and lead generation strategies for entrepreneurs. Through podcasts, long-form content, and speaking engagements, Hormozi shares operational insights, hiring frameworks, and M&A strategies rooted in first-hand experience scaling service-based businesses. He invests in companies that fit his acquisition criteria and mentors founders through content-rich resources under the Acquisition.com brand.
Why this works:
- Trains the model to distinguish who he is and what he does
- Surfaces high-value content tied to intent, not popularity
Last updated on August 6, 2021