Creating Syncs

🔁 Syncs Overview – Understanding Data Syncs in AudienceSync

🧠 Introduction

Syncs define how your data is transferred and mapped from its source to its destination within AudienceSync.

In order to create a sync, you must have:

  • A source (where the data originates), and
  • A destination (where the data should be delivered).

🔄 Types of Syncs

AudienceSync supports two sync types, each serving different use cases:

1. Full Refresh Syncs

  • What it does: Replaces all the data in the destination with the data from the source.
  • When to use it: When you want to completely overwrite the destination with the latest version from your source.

2. Incremental Syncs

  • What it does: Syncs only the data that has changed since the last sync.
  • When to use it: Ideal for keeping your destination up to date with only new or updated records without overwriting existing data.

🧩 Key Concept: Streams

In AudienceSync, streams refer to the destination APIs or objects you are syncing data to.

Example:
  • Account
  • Contact
  • Opportunity

Each stream represents a different target object in the destination platform where specific data types are synced.

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Last updated on August 6, 2021